Affiliate & Referral Marketing
Senior leadership for affiliate programs and customer referral channels. 20+ years of experience driving growth at Uber, Nextdoor, MasterClass, Eventbrite, and more.
- Affiliate program strategy
- Customer referral programs
- Partner recruitment & management
- Performance optimization
Two Powerful Channels, One Unified Strategy
Affiliate marketing and customer referrals are two sides of the same coin—both leverage trusted relationships to drive growth. We bring 20+ years of experience building and scaling both channels at companies like Uber, Nextdoor, MasterClass, Eventbrite, Acorns, and ServiceTitan.
Affiliate Marketing
Senior Leadership Without the Full-Time Commitment
Not every company needs a full-time VP of Affiliate Marketing, but every affiliate program needs senior leadership to thrive. That’s where fractional leadership comes in.
What We Bring to Your Affiliate Program
- Strategic Direction: Program architecture, partner mix optimization, and growth roadmaps
- Partner Development: Building and nurturing relationships with top-tier affiliates, content creators, and media buyers
- Performance Optimization: Data-driven approach to improving conversion rates and partner performance
- Team Mentorship: Elevating your existing team’s capabilities and helping you hire the right talent
- Industry Connections: Access to our network of partners, platforms, and industry peers built over two decades
Affiliate Program Services
Whether you’re launching a new program or optimizing an existing one, we can help with:
- Program strategy and competitive analysis
- Network and platform selection
- Commission structure design
- Partner recruitment and activation
- Performance tracking and attribution
- Compliance and brand safety
Customer Referral Programs
Your Customers Are Your Best Marketers
Word of mouth has always been the most powerful form of marketing. Customer referral programs turn that organic behavior into a scalable growth engine.
We’ve designed and implemented referral programs that have driven millions in incremental revenue for companies like Eventbrite, Acorns, LucidLink, and ServiceTitan.
Our Approach to Referral Programs
- Program Design: Incentive structures, mechanics, and user experience that drive participation
- Technical Implementation: Working with your engineering team or recommending platforms that fit your stack
- Launch & Optimization: A/B testing incentives, messaging, and user flows to maximize performance
- Fraud Prevention: Protecting your program from abuse while maintaining a great user experience
- Measurement: Attribution modeling and incrementality testing to prove true program value
Referral Program Services
From concept to scale, we handle every aspect:
- Incentive structure design (one-sided, two-sided, tiered)
- Referral flow UX optimization
- Platform evaluation and implementation
- Viral loop mechanics
- Fraud detection and prevention
- Incrementality measurement
Why Work With Us?
We’ve been in the trenches building these programs at scale. Our experience spans:
- B2C and B2B: From consumer apps to enterprise software
- Multiple industries: Fintech, marketplace, SaaS, entertainment, and more
- All program stages: Launch, optimization, and turnaround
- Hands-on execution: We don’t just advise—we roll up our sleeves and build