Videos
Tutorials, deep dives, and insights on AI, marketing, and development.
Long Form
Why Your Referral Program is (Probably) a Failure
Most referral programs don't fail because customers don't love you—they fail because you're invisible at the exact moment they're ready to share. This video introduces the "Moment of Joy" strategy: a framework for prompting referrals at peak emotional highs when customers are most likely to advocate for your brand. Keith breaks down how to identify these moments across different business models, shares a 5-point prompt formula for crafting effective referral asks, and walks through real-world examples for e-commerce, SaaS, fintech, and B2B companies. You'll also learn the two key metrics that reveal whether your referral funnel is actually working: activation rate and clicks per share. If your referral program has stalled—or never really got off the ground—this framework will show you exactly where to focus.
Four Mistakes Referral Programs Make (Plus One Bonus Mistake)
Most referral programs underperform not because referrals don't work—but because a few fixable patterns quietly kill growth before it compounds. In this video, Keith Posehn breaks down the four mistakes that stall referral-driven growth, plus a bonus mistake most teams never see coming. You'll learn why tucking a link in your footer isn't a program, why generic $5 offers backfire, how complexity destroys trust, and why treating referrals as a siloed checkbox leaves massive growth on the table. Whether you're launching your first program or trying to turn a sleepy one into a profit engine, this video gives you a practical blueprint to apply immediately.
